About 78% of enterprise mobile apps are abandoned after the first use. The reasons vary, but single biggest pitfall is failing to cater to the user experience. No matter how feature rich the app is, it won’t succeed unless users continue to swipe the screens
There’s so much more in mobility than simply enabling remote access. Hence mobile devices are undoubtedly so much more than gadgets.
We all enjoy the many advantages that mobility provides us. As members of a mobile workforce, your employees will want the same freedom and convenience they’ve come to expect from consumer technology companies. This is why USER EXPERIENCE is such a vital part of your enterprise mobility development.
One of the pervasive challenges with enterprise mobility is lack of adoption or lack of proper usage. The root cause usually has something to do with inadequate user experience (UX) planning.
2014 Forrester study estimates 64% employees rarely using enterprise apps, owing to poor user experience. If the appactually makes it harder or makes no difference, there is no reason why users would change over from what is already working for them. Many developers replicate the existing business process without considering simplification of navigation and usability. We need to address the below questions by deriving answers from customer
The first step to driving a successful mobile transformation is to listen and collaborate with your end users. The way THIRAN sees it is that the best apps are the ones that are adoped quickly, gets used frequently and make the employee’s job much simpler. A good UX has all the reasons for a user to move away from desk, but be on the job – anywhere, everywhere.